Importance of Tracking Your Digital Marketing Campaigns

If you’re conducting a digital marketing campaign, it’s important to keep track of it. With tracking, you’ll be aware of everything you require to be aware of about your campaign. The things you’ll learn about it include:

The number of unique users that visit your site every day or weekly

The sources of traffic for your site visitors It is easy to determine if the traffic is direct, organic or referred. Organic traffic comes from users who have visited your website after typing in your desired keyword into Google’s search engines. Direct traffic comes from those who typed into your business or your URL. Referral traffic, on the other hand is traffic via blogs, social media and other sites that refer to you. With tracking, you’ll know where the majority of your traffic is coming from and you can then focus on that area utm link builder.

Amount of visitors who visit your site each day and week or even monthly Additionally, you’ll be able to determine the amount of time every visitor spends on your website.

Your conversionrate: This is contingent on the campaign you’re running. If you’re looking to increase the number of subscribers you have you’ll know the amount of people who see your advertisement and the percentage of them who take action. If the conversion rate is too low, you might need to alter your strategy.

The features of a great digital marketing tool for tracking campaigns

There are a variety of monitoring tools on the market that you can utilize but none of them are alike. To make it easy selecting the best one, make sure you choose one that is easy to use. In general, make sure that the software can be used by anybody regardless of any computer knowledge. This is essential for any company where multiple individuals will be monitoring the performance of your website.

Another advantage of a quality tracking tools is the reputation of the company that manufactures it. To be confident in the software, ensure that you choose a product made by a trusted firm. Additionally make sure that the program you are using offers all the information you’re interested in. A quality tool should provide you details on the search engine’s rankings as well as traffic categories, traffic sources, returns of investment (ROI), conversion rate, and the average time spent per visit.


The benefits of keeping track of your marketing campaigns online and the features to consider when choosing an instrument for tracking. It is recommended to make sure you choose a product that is a trusted tracking firm.